Keep it Simple! Keeping it simple is the best advice that I give to micro and new, small businesses when it comes to tracking important data such as customer data, marketing costs, and telecommunications costs. Work with a spreadsheet, use one tab each for customer data, marketing costs, telecommunications costs, and other major expense relevant to your business. Thirty minutes of data entry per week and you’re sitting on a gold mine of information, that, when analyzed, help you make better business decisions. It’s that simple!
Analytics is the most important tool a small non-profit or business could use. To compete with larger organizations, smaller organizations must be especially efficient in each aspect of operations—from fundraising to hiring to servicing clients to evaluating programs. Analytics provides timely feedback and data-driven rationales for decision making. Let us guide you in efficiently meeting your mission and goals.